0% Complete
Home
/
12th International Conference on Computer and Knowledge Engineering
InfOnto: An ontology for fashion influencer marketing based on Instagram
Authors :
Somaye Sultani
1
Mohsen Kahani
2
1- Department of Computer Engineering Ferdowsi University of Mashhad Mashhad, Iran
2- Department of Computer Engineering, Faculty of Engineering, Ferdowsi University of Mashhad, Mas
Keywords :
Semantic Web،conceptual modeling،ontology،InfOnto،fashion،influencer،influencer marketing،social media
Abstract :
The present applied research attempts to design an ontology of fashion influencer marketing domain based on fashion marketing resources in Iran that were available during the years 2014-2021. To extract concepts, relationships, and properties with inspiration from the knowledge engineering method proposed by Na and Neoh's study, Delphi and Domain Analysis approach was used in 3815 influencers' selection reason documents. To construct the ontology, a combination of The NeOn Methodology and Ontology Development 101, and Protégé (5.5.0 edition), were used. Ultimately, InfOnto was created with 1 conceptual core, 3 main concepts, 81 concepts, 8 categories, 2373 axioms, 1196 logical axioms, 61 object properties, 72 data properties, and 9 annotative properties. Concepts were evaluated using the Delphi method through interviews and questionnaires with 12 experts. In addition to the full supervision of the experts in all stages of the design and construction of the ontology, 30% of the defined concepts and relations were randomly provided to the experts for testing and approval based on their opinion.
Papers List
List of archived papers
SUT: a new multi-purpose synthetic dataset for Farsi document image analysis
Elham Shabaninia - Fatemeh sadat Eslami - Ali Afkari Fahandari - Hossein Nezamabadi-pour
Iris Detection and Segmentation Using Deep Learning
Ali Khaki - Ali Aghagolzadeh - Bagher Rahimpour Cami
YOLOatt-Med: YOLO-Based Attention Mechanism for Medical Image Classification
Fatemeh Naserizadeh - Erfan Akbarnezhad Sany - Parsa Sinichi - Seyyed Abed Hosseini
GAP: Fault tolerance Improvement of Convolutional Neural Networks through GAN-aided Pruning
Pouya Hosseinzadeh - Yasser Sedaghat - Ahad Harati
Hybrid Vision Transformer for Detection of Dentigerous Cysts in Dental Radiography Images
Reza Tavasoli - Arya VarastehNezhad - Hamed Farbeh
New Design of Efficient Reversible Quantum Saturation Adder
Negin Mashayekhi - Mohammad Reza Reshadinezhad - Shekoofeh Moghimi
Degarbayan-SC: A Colloquial Paraphrase Farsi Subtitles Dataset
Mohammad Javad Aghajani - Mohammad Ali Keyvanrad
Hybrid navigation based on GPS data and SIFT-based place recognition using Biologically-inspired SLAM
Sahar Salimpour Kasebi - Hadi Seyedarabi - Javad Musevi Niya
PeQa: a Massive Persian Quenstion-Answering and Chatbot Dataset
Fatemeh Zahra Arshia - Mohammad Ali Keyvanrad - Saeedeh Sadat Sadidpour - Sayyid Mohammad Reza Mohammadi
Improving Machine Learning Classification of Heart Disease Using the Graph-Based Techniques
Abolfazl Dibaji - Sadegh Sulaimany
more
Samin Hamayesh - Version 41.5.3